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Duke CE , Ranked #3 in Executive Education by the Financial Times
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Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
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Certificate easily shareable across LinkedIn, etc
- Home
- Product and Project Management
- Post Graduate Certificate in Product Management
Post Graduate Certificate in Product Management
Develop a product mindset, master relevant product management skills, and build a product of your own through user research, prototyping, development, and product analysis. Start your Post Graduate Certificate in Product Management journey today.
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TypeCertificate
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Start DateJune 30, 2024
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Duration6-10.5 Months
- Ranked #2 Executive Education by Financial Times
- Build Your Own Product Outcome Oriented Curriculum
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Experts from
Course Snapshot
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Ranked #2
Executive Education by Financial Times
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10 weeks
of Product Mindset Bootcamp
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10+
Case Studies
- Alumni status from Duke Corporate Education
- Ranked #2 in Executive Education by Financial Times, 2022
- Build Your Own Product (BYOP) as part of the program
- Customize your learning journey with 2 track and 3 specialization options
- Get 1:1 career guidance for career transition/promotion
What is this course about?
Key Highlights
- Same alumni status as on-campus students
- Balanced curriculum of application and research for working professionals
- Dedicated Student Support available
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Delivery architecture designed for working professionals
- Add a 'Dr.' to your name and cement your industry experience
- Earn the same degree as awarded on campus
- 1:1 Thesis supervision
- Live faculty lectures
- 3 Days Immersion in Dubai
Top Skills you'll Acquire:
- Product Knowledge (Discovery, Strategy, Delivery, Optimization)
- Product Sense
- Problem-Solving
- Product Leadership
- Market Sizing
- Growth Strategy
- Go-to-Market Strategy
- Structured Thinking
- Stakeholder Management
Who Is This Program For?
- Project Managers
- Project Leads
- Technical Managers
- Software Developers
- Marketing Professionals
- Sales Professionals
- UI-UX design
- Analysts
- Consultants
- Entrepreneurs
- BD Managers
- Others who are interested in getting into the Product Management domain
Qualifications to enroll in online Product Management Certification
- Applicants should have a Bachelor's Degree (Work experience is preferred but is not mandatory)
Student Support
- A dedicated program coordinator
- 24/7 support to answer all your queries! intstudentsupport@upgrad.com
- Centralised Whatsapp channels for queries
Programming Languages and Tools Covered
Earn valuable Credentials & Recognition
Complete all the courses successfully to obtain this prestigious recognition from Duke .
Post Graduate Certificate in Product Management
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Duke CE , Ranked #3 in Executive Education by the Financial Times
-
Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
-
Certificate easily shareable across LinkedIn, etc
Product Mindset Bootcamp
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Build expertise in the most relevant product skills and earn an upGrad powered certificate.
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Attend all the live sessions and receive the Product Mindset Bootcamp completion certificate from upGrad.
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The certificate is easily shareable across Linkedin, Naukri, etc.
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Build expertise in the most relevant product skills and earn an upGrad powered certificate.
-
Attend all the live sessions and receive the Product Mindset Bootcamp completion certificate from upGrad.
-
The certificate is easily shareable across Linkedin, Naukri, etc.
Recommended: Google Analytics Individual Qualification
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Learn everything from planning to implementation and data collection; and conversion to attribution.
-
Stand out to recruiters with the most sought-after skills in your CV.
-
Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
-
Learn everything from planning to implementation and data collection; and conversion to attribution.
-
Stand out to recruiters with the most sought-after skills in your CV.
-
Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
Recommended: Mobile Experience Certification Exam
-
Get certified across a broad range of skills related to mobile user experience.
-
Showcase your expertise in using mobile as an acquisition channel and understanding its role in online behavior.
-
Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
-
Get certified across a broad range of skills related to mobile user experience.
-
Showcase your expertise in using mobile as an acquisition channel and understanding its role in online behavior.
-
Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
Recommended: Growth-Driven Design Certification Course
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Master agile web design and project management to further your Product Management skills.
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Stand out at every Product Manager interview with in-demand skills to your name.
-
Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
-
Master agile web design and project management to further your Product Management skills.
-
Stand out at every Product Manager interview with in-demand skills to your name.
-
Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
Explore Our Learning Platform
Learn on an AI-powered & personalised platform with best-in-class
content, live sessions & mentoring from leading industry experts.
Whom will you learn from?
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9 Instructors
AJ Boelens
- Duke CE Educator
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AJ is a leading practitioner and academic for customer-centric strategy and innovation in Asia.
AJ is a leading practitioner and academic for customer-centric strategy and innovation in Asia.
Read More
Adam Glynn-Finnegan
- Product Design Lead
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With over 16 years of experience, Adam is currently a Product Design Lead at Netflix. He was previously at Airbnb, Flux and Evernote to name a few.
With over 16 years of experience, Adam is currently a Product Design Lead at Netflix. He was previously at Airbnb, Flux and Evernote to name a few.
Read More
Anthony Conta
- Senior Product Designer
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An award-winning product design leader, Anthony has over 8 years of experience and is currently a Senior Product Designer at Vimeo.
An award-winning product design leader, Anthony has over 8 years of experience and is currently a Senior Product Designer at Vimeo.
Read More
Jeremy Glassenberg
- Product Manager
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Jeremy, a post-graduate from CMU, is an experienced product leader of over 13 years, currently working as a product manager at DocuSign.
Jeremy, a post-graduate from CMU, is an experienced product leader of over 13 years, currently working as a product manager at DocuSign.
Read More
Tamara Sanderson
- Co-founder of Remote Works, Ex-IDEO
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Co-founder at Remote Works, Tamara has 15+ years of experience across IDEO, Google, Automattic and Oliver Wyman.
Co-founder at Remote Works, Tamara has 15+ years of experience across IDEO, Google, Automattic and Oliver Wyman.
Read More
Anshumani Ruddra
- Group Product Manager
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I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.
I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.
Read More
Glenton Davis
- Global Head of Strategic Partnerships
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Ventured into product management with Microsoft, Glenton is now a Global Head of Strategic Partnerships at Cboe Global Markets.
Ventured into product management with Microsoft, Glenton is now a Global Head of Strategic Partnerships at Cboe Global Markets.
Read More
Mangesh Dalvi
- Sr. Manager, PM
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An ISB Alum, Mangesh has spent more than 10 years of his career in product based role with companies like Xiaomi,Myntra and Amazon.
An ISB Alum, Mangesh has spent more than 10 years of his career in product based role with companies like Xiaomi,Myntra and Amazon.
Read More
Suchir Agarwal
- Product Lead
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Currently a Product Lead at Facebook, Suchir was previously a Sr. Product Manager at Amazon and a Sr. Manager, Product Strategy at Microsoft.
Currently a Product Lead at Facebook, Suchir was previously a Sr. Product Manager at Amazon and a Sr. Manager, Product Strategy at Microsoft.
Read More
1. Core Program (4 Months)
Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects and live online sessions
Understanding the User and the Market
- 5 Weeks
Topics
- Analyze the need of the business, market gaps and the key competitors of the product
- Create and validate your hypothesis by performing effective user research
- Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
- Synthesize your research data to create artefacts like user persona and user journey maps
- Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
- Identify the difference between product vision, mission and strategy
- Identify the various stages of adoption for your product
Product Design and Prototyping
- 4 Weeks
Topics
- Evaluate different options, methods, and tools for rapid prototyping
- Create product sketches, wireframes and mockups
- Build functioning prototypes to evaluate possible ideas and solutions
- Describe the process of a design sprint used in organisations
- Explain the purpose, types and ways of conducting a usability test for a product prototype
- Analyse the different types of MVP (minimum viable product) and decide when to use which one
- Apply the Learn-Build-Measure model to build successful MVPs
Product Development and Launch
- 4 Weeks
Topics
- Deploy agile and scrum frameworks required to develop and launch a product
- Create user stories and epics for the development of a product feature
- Create a cohesive product requirements document (PRD) for a product
- Create a go-to-market strategy for a product by planning its pricing and channel strategy
Product Growth and Analytics
- 4 Weeks
- Identify the north star metric for a given product
- Set product metrics using the AARRR framework to improve the customer journey
- Analyse product data and employ product analytics to identify problems
- Create activation/acquisition/ engagement/referral/monetisation strategy for a product
- Apply experimentation techniques like A/B testing and multivariate testing
- Learn about segmentation, funnel, and cohort analysis
2. Track Phase (1 month)
You get access to 1:1 mentorship calls with an industry expert and 6+ personalized industry sessions. You can select any one of the below two tracks.
Executive Track
- 1 Month
Topics
- Careers Landscape: Analyze the product management careers landscape and the roles and responsibilities to be a successful PM
- Interview Practice: Answer behavioural questions asked in PM interviews and develop negotiation and storytelling skills
- Apply frameworks to solve strategic questions like entering/exiting a space, competing against existing products and more asked in PM interviews
- Practice interview questions, give peer-to-peer mock interviews and develop a product mindset
- Get interview cheat sheet and access to 100+ sample interview questions
Leader Track
- 1 Month
Topics
- Insight-Driven Decision Making: Develop the ability to make strategic decisions based on insightful analysis of data
- Iterative Product Development: Master iterative approaches to product development, prioritizing user feedback and continuous improvement
- Effective Storytelling and Culture Building: Learn to communicate compellingly and foster a positive, innovative team culture
- Career Advancement and Leadership: Gain strategies for personal brand development, networking, and establishing yourself as a thought leader in product management
3. Specializations (1 month)
Select the specialization(s) that aligns with your interests and career goals.
Growth Product Management
- 4 Weeks
Topics
- Driving User Retention & Engagement Growth
- Activation & Resurrection
- Growth Strategies
- Strategies to Drive Acquisition & Referral Growth
- Monetisation Strategies
- Experimentation Techniques
AI Product Management
- 4 Weeks
Topics
- AI Paradigms
- AI-ML Strategy
- Data Foundations
- Data Architecture
- Generative AI for PMs
Technical Product Management
- 4 Weeks
How will upGrad support you?
Access the various career development support services offered by
upGrad to help you achieve your professional goals.
Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders.
- Receive one-on- one feedback on submissions and personalised feedbacks on improvement
Student Support Team
- Student Support available all day for your convenience (24*7)
- For urgent queries, use the Call Back option on the platform
Career Impact
Learn more about successful career transitions in this program
Personalised Industry Session
Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching
Career Mentorship Sessions (1:1)
Get personalised career landscaping from experts to chart out best opportunities
Personalised Industry Session
90-minute sessions over the weekend by leading industry experts
Process Involved:
- Outcome Focused Pedagogy
- Forum for interaction with industry experts and assistance in career guidance
- Peer to peer interaction and learning
- Theoretical concept application through proof of concepts development
- Technical Doubt resolution
- Business communication and career related sessions
Career Mentorship Sessions (1:1)
Get personalised career guidance through 1-1 sessions with industry experts
Process Involved:
- Determine strengths and weaknesses of a student
- Goal setting for better employment results
- Industry Readiness Assessment report discussion
Who've enrolled for this course?
The program is designed for people from various sectors. The variety of students enriches class discussions and
interactions.
By Industry
By Work Experience
By Highest Qualification
By Degree Type
By Age
By Gender
upGrad's Alumni Work At
Learn by Doing
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
-
10+ Case Studies
Zivame Omnichannel Experience
Learn to analyse the environment, conduct user research across online and offline retail shoppers, understand how to suggest features of improvement for a seamless experience and metrics to measure your success for a niche e-commerce apparel brand
Learn to analyse the environment, conduct user research across online and offline retail shoppers, understand how to suggest features of improvement for a seamless experience and metrics to measure your success for a niche e-commerce apparel brand
Goibibo Microstays
Learn how to establish the target market for hourly booking of hotels, user needs, growth opportunities, and how to build a Minimum Viable Product (MVP) and identify relevant success metrics
Learn how to establish the target market for hourly booking of hotels, user needs, growth opportunities, and how to build a Minimum Viable Product (MVP) and identify relevant success metrics
Growth Hacking Strategies for Freecharge
Understand how to increase the number of recharges for Freecharge by improving the growth hack funnel and how to propose retention, referral and revenue growth hacking strategies to achieve business goals
Understand how to increase the number of recharges for Freecharge by improving the growth hack funnel and how to propose retention, referral and revenue growth hacking strategies to achieve business goals
Design a Wireframe for HealthieMe
Learn how to design and sketch a wireframe for a hypothetical health-based app that tracks and monitors health and fitness
Learn how to design and sketch a wireframe for a hypothetical health-based app that tracks and monitors health and fitness
Create User Stories and Epics for an OTT Platform
Understand how to create a product backlog and how to figure out epics and user stories for a feature for an OTT platform
Understand how to create a product backlog and how to figure out epics and user stories for a feature for an OTT platform
Prioritisation for a Cab-Sharing App
Learn to prioritise tasks and feature updates for a cab-sharing app’s operations
Learn to prioritise tasks and feature updates for a cab-sharing app’s operations
Program Fees: USD 3,175
*This price applies for payment in installments. An exclusive upGrad scholarship applicable for upfront payments.
How to apply for Product Management Certification Program Program?
There are 3 simple steps in the Admission Process which is detailed below:
The Applicant should have a Graduation Degree.
Complete Your Application
Submit your application for the Product Management Certification online
Submit your application for the Product Management Certification online
Read MoreGet Shortlisted & Receive Offer Letter
Receive the offer letter from our online Product Management Course
Receive the offer letter from our online Product Management Course
Read MoreBlock your Seat & Begin Learning
To block your seat in our Product Management Program, pay the block amount
To block your seat in our Product Management Program, pay the block amount
Read More
Refer someone you know and receive cash reimbursements of up to
!*
*More details under the referral policy under Support Section
Frequently Asked Questions
Devoting 8-10 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.
Devoting 8-10 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.
Yes, post successful completion of this online program, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.
Yes, post successful completion of this online program, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.
upGrad Learner Support
Monday - Friday | 9:30 am to 7:30 pm SGT.
*If we are unavailable to attend to your call, it is deemed that we have your consent to contact you in response.