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Post Graduate Certificate in Product Management

Duke CE

12 Months

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Post Graduate Certificate in Product Management

Duke CE

12 Months

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Post Graduate Certificate in Product Management

Duke CE

12 Months

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Post Graduate Certificate in Product Management

Duke CE

12 Months

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Post Graduate Certificate in Product Management

Duke CE

12 Months

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Advanced Certificate in Digital Marketing and Communication

Boost your career and stand out from the competition with this dynamic digital marketing program from one of India's top marketing institutes. Learn about ChatGPT and Generative AI in this Digital Marketing Course. Choose from any of the 5 specialisations available.
 
5 out of 6 learners get positive career growth
 
upGrad Results reviewed by Deloitte

In association with
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Industry experts from

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Blended

Format

12,000+

Learners

2 Tracks, 5 Specialisations

Outcome Oriented Curriculum

5

Live Projects

31-51 Weeks

Recommended 7-9 hrs/week

April 30, 2024

Start Date

Overview

Key Highlights

assignments

Certificate from MICA in association with upGrad

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15+ Case Studies and Live Projects

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MICA Executive Alumni Status

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Video Library with 90+ Tools

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Fortnightly Coaching by Industry Mentors

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Personalised Resume Feedback

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Mock Interviews by Hiring Managers

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Daily Doubt Resolution

mentorship

Video classes

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Tutorials on using ChatGPT in digital marketing

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New specialisation on Generative AI in digital marketing

We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.<br>- Dr. Githa Heggde, Dean, MICA

Best Certification Course on Digital Marketing

Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects.

  DOWNLOAD SYLLABUS
Who is This Digital Marketing Course For?
Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals view more
Top Skills You will Learn with MICA's Digital Marketing Course
Generative AI in digital marketing, SEO, Search and Display advertising, Social Media Marketing, Content Marketing, Branding, Web Analytics view more
Job Opportunities
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Consultant Business Analyst (Sr.) Associate - Digital Marketing view more
Minimum Eligibility Required?
Bachelor's or Equivalent Degree view more

Learn To Leverage ChatGPT in Digital Marketing

  • Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more

  • Generate SEO-optimised content with ChatGPT

  • Gain insights into your social media analytics by using ChatGPT

Advanced Digital Marketing Certificate from MICA and upGrad
Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing institutes.
Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing institutes.
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  • Advanced Certificate from MICA
  • Join MICA executive alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
Capstone Project
Demonstrate your learnings in an immersive industry-relevant Capstone Project by applying your new digital marketing skills that will culminate your program learnings. Create an end-to-end integrated digital marketing strategy and set metrics to measure the performance of the campaign.
Demonstrate your learnings in an immersive industry-relevant Capstone Project by applying your new digital marketing skills that will culminate your program learnings. Create an end-to-end integrated digital marketing strategy and set metrics to measure the performance of the campaign.
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  • Receive a certificate on successful completion of the Capstone Project, easily shareable across LinkedIn, Naukri, etc.
Live Projects
Complete all live projects in your track successfully and showcase your portfolio of badges, easily shareable across LinkedIn, Naukri, etc. Sample projects listed below:
Complete all live projects in your track successfully and showcase your portfolio of badges, easily shareable across LinkedIn, Naukri, etc. Sample projects listed below:
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  • Google Ads Live Project
  • Facebook Ads Live Project
  • SEO Audit Live Project
  • Web Analytics Live Project; among others
Recommended: Meta Blueprint Certifications
Validate your expertise with Meta Blueprint Certification. Choose an exam and prepare to boost your resume, credibility and career. Sign up and take advantage of Meta Blueprint’s training workshops, led by Meta experts.
Validate your expertise with Meta Blueprint Certification. Choose an exam and prepare to boost your resume, credibility and career. Sign up and take advantage of Meta Blueprint’s training workshops, led by Meta experts.
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  • Choose from a wide array of domains to specialise in, including, Media Buying, Media Planning, Creative Strategy, and more.
  • Please note: These certifications are recommended by upGrad. On successful program completion, you would receive upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication.
Recommended: Hubspot Certifications
Validate your expertise with certifications from Hubspot. The course content offered by upGrad & MICA is exhaustive enough for you to clear their certification tests.
Validate your expertise with certifications from Hubspot. The course content offered by upGrad & MICA is exhaustive enough for you to clear their certification tests.
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  • Learn the inbound methodology and the flywheel as a core part of any inbound business.
  • Get an overview of how to become an effective content marketer.
  • Make your resume stand out with accreditations from top brands.
  • Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
Recommended: Google Certifications
Validate your expertise with certifications from Google. The course content offered by upGrad & MICA is exhaustive enough for you to clear their certification tests.
Validate your expertise with certifications from Google. The course content offered by upGrad & MICA is exhaustive enough for you to clear their certification tests.
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  • Generate a plan to increase awareness, consideration, action and retention using Google Display.
  • Develop a plan to reach new and existing customers with Google Display Audiences.
  • Make your resume stand out with accreditations from top brands.
  • Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.

MICA Digital Marketing Course Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

MICA’s Digital Marketing Course Syllabus

Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects.

  DOWNLOAD BROCHURE
  • 200+

    Hours of Learning

  • 15+

    Case Studies and Live Projects

  • 90+

    Tools

  • 5

    Specialisations

  • 2

    Tracks

  • Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
  • Digital Marketing Metrics and Channels
  • Customer Centricity
  • Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.

  • Designing a Web Presence
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
  • Blog Creation Project ( WordPress)
  • Social Media Marketing Live Project ( Facebook Ads Manager)

  • Search Engine Marketing (SEM)
  • Programmatic & Display Advertising
  • Content Marketing
  • User Nurturing
  • Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
  • Google Ads Search Campaign ( Google Ads Manager)
  • Email Marketing Live Project ( Get Response)

  • Web Analytics
  • Defining a Robust Digital Marketing Strategy
  • Planning DM Resources (Agency/Team)
  • Case Studies: 2 case studies on reputed companies in E-commerce and Transportation
  • Web Analytics Live Project (Google Analytics 4)

  • e-Commerce Bootcamp
  • Capstone Project

Unleashing Creativity: Projects in this Digital Marketing Course

  • Solve a range of industry-relevant projects in this online digital marketing course
  • Run a 5-day social media marketing campaign, and a 5-day Google Ads campaign to gain hands-on real-world experience of working as a digital marketer
  • Create digital marketing strategies for different brands such as Mamaearth, Zivame, cult.fit, and more for the multiple case studies in the program

Specialization

You can choose one or more specialisations, based on your interest.

Topics Covered

Generative AI

5 Weeks
Introduction to Generative AI in digital marketing Prompt engineering techniques Limitations and Challenges of Generative AI Role of AI in content creation and curation Text-based Content Creation Image-based Content Creation and Manipulation Audio-based Content Creation and Manipulation Video-based Content Creation and Manipulation Data analysis and visualisation using AI Slack bot and chatbot creation using AI automation

Branding and Communications

5 Weeks
Fundamentals of Branding Brand Engagement Strategy Branding for International Markets Marketing Communications

Marketing Analytics

5 Weeks
Marketing Data Identification and Collection Marketing Data Integration and Exploratory Data Analysis Predictive Analytics and Decision Making

Social Media & Content Marketing

5 Weeks
Content Marketing Specialization Paid Advertising and Social Media Community Management

Marketing Communications - PR

5 Weeks
Campaign Planning Developing creative communications Case Study - 1 Public Relations Case Study - 2

Customised Tracks for Sharper Outcomes

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Executive Track

Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)

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Manager Track

Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)

Industry Projects and Case Studies from MICA & upGrad

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts

Note

This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

The upGrad Advantage

Strong hand-holding with dedicated support to help you master Digital Marketing

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Industry Mentors

  • Receive unparalleled guidance from industry mentors, teaching assistants and graders
  • Receive one-on-one feedback on submissions and personalised feedback on improvement

Student Support

  • Student support is available 7 days a week, 24*7. 
  • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.

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Q&A Forum
  • Timely doubt resolution by industry experts and peers
  • 100% expert verified responses to ensure quality learning
Expert Feedback
  • Personalised expert feedback on assignments and projects
  • Regular live sessions by experts to clarify concept-related doubts

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Industry Networking
  • Live sessions by experts on various industry topics
  • One-on-one discussion and feedback sessions with industry mentors

Admission Process

Please find below the detailed steps to be followed as a part of the admission process:

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Transform your career with these services

Learn more about successful career transitions in this program
Career-Counselling

Personalised Industry Sessions

Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching.

Learn More
Career-Counselling

High Performance Coaching (1:1)

Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey.

Learn More
Career-Counselling

Career Mentorship Sessions (1:1)

Get personalised career landscaping from experts to chart out the best opportunities.

Learn More
Career-Counselling

Interview Preparation

Support in polishing your hard skills and soft skills for interview preparation.

Learn More

Program Fees: USD 1,400

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Refer someone you know and receive cash reimbursements of up to $500!*
*More details under the referral policy under Support Section

What's Included in the Price

Features/Benefits

  • Advanced Certificate without Quitting Your Job
  • Hands-on Experience with the Latest Tools
  • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

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Top 3 reasons why you should choose to do a Digital Marketing Course from MICA?

  • Best-in-Class: MICA’s Digital Marketing course is rated as one of the best certification courses for digital marketing in the country. This online digital marketing course is designed to equip you with the skills and knowledge needed to excel in this fast-paced and ever-evolving field. Whether you're a marketing enthusiast, a recent graduate, or an experienced professional looking to upskill, this program caters to learners of all levels.

  • Legacy & Reputation: A Trusted Name in Marketing Education - MICA is known for grooming marketing professionals through a world-class learning experience. MICA's legacy in marketing, advertising and digital marketing ensures that you receive the most up-to-date and industry-relevant knowledge, delivered by experts with years of experience.

  • Industry-Relevant Content: The course content is thoughtfully curated to cover every essential aspect of digital marketing, performance marketing, branding & communications, marketing analytics, social media & content marketing ensuring you stay ahead of the competition. This digital marketing course provides the flexibility to learn from the comfort of your home covering key concepts like pay-per-click (PPC), search engine optimization (SEO), conversion rate optimization (CRO), use of generative AI in marketing, marketing analytics and the use of content marketing techniques in marketing communications.

Our Learners Work At

Industry Immersion Programs

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Frequently Asked Questions

You can choose up to 5 specializations. Choosing one specialization is mandatory and is part of the base programme experience, which is priced at ₹1,11,000 (Incl. Taxes).

 

  • It is a combination of a core program in Digital Marketing for 26 weeks, plus a choice of 5 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.
  • Advanced Certificate and executive alumni status of MICA, one of the leading colleges for marketing in Asia.
  • One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme.
  • 15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc.
  • Hands on projects where you get your hands dirty and get one-on-one personal feedback.
  • Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, Star India etc.

This Online Advanced Certificate Program in Digital Marketing by MICA sets itself apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute of the country, this program offers specialized modules in performance marketing, social media marketing, and more. The curriculum is regularly updated to stay current with the latest industry trends, ensuring you receive the most up-to-date and relevant knowledge.

 

This programme will require 10-12 hours (Executive Track), and 8-10 hours (Management Track), of engagement per week, for the duration of the programme. Overall, this programme will have video content broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, and mentoring sessions among others.

 

Absolutely! This Advanced Certificate in Digital Marketing and Communication course has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. It is accessible from anywhere in the country, making it feasible for learners from any city to enroll. As long as you have an internet connection, you can access the course content and resources conveniently.

 

Common Curriculum: Basics of SQL, Python, Statistics and EDA, Basic Machine Learning Models

 

Deep Learning Specialization: Advanced Machine Learning, Neural Networks

 

Data Engineering: Data Modelling and Data Warehousing, Building Data Pipelines, Data Streaming, and Processing

 

Data Analytics / Business Intelligence: Advanced SQL and NoSQL Databases, Storytelling with Advanced Visualization

 

This would be followed by 6 months Masters articulation from LJMU which would consist of Research Methodology and Masters Thesis under the supervision of subject matter expert.

The course curriculum is curated by industry experts, marketing professionals, and academic faculty from MICA. The program undergoes regular updates to keep pace with the dynamic digital marketing landscape, ensuring learners receive the most relevant and up-to-date content.
 
It does not only involve a deep dive into various marketing channels but also teaches you how to:
  • Strategise Digital Marketing campaigns
  • Develop brands that your customers can connect with within the digital world
  • Identify and plan the use of relevant digital channels
  • Budget and allocate financial and human resource across channels
 

The collaboration between MICA and UpGrad brings immense value to the program. In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the programme development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents. Learners benefit from real-world insights, practical case studies, and industry best practices. Additionally, the program includes industry projects and networking opportunities, giving learners exposure to current industry practices and building connections with marketing professionals.

This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.

Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.

Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.

Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

Along with this, you will receive a comprehensive report of your skills and competencies relevant to digital marketing derived from all your assignments. To an employer, this will serve as a much more indicative proof of your abilities than a usual programme completion certificate.

In addition, you will also get an exclusive certificate from Facebook, highlighting your expertise in Digital Marketing using Facebook organic and paid strategies.

This certificate also prepares you for Google, Facebook, and HubSpot certifications in the market.

You will also have access to a 'Professional Certification Guide' on the platform which  you could leverage to upskill further.

Our host of industry partners will receive a detailed profile and programme performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.This programme has been developed by understanding the hiring challenges and skill gaps faced in the Digital Marketing Industry in India. This and the application filtering process before the start of the programmes are the two key reasons why a number of top companies are interested in offering exciting opportunities.

Disclaimer:

1. upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling.

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