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Experts from
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Course Snapshot
5 Specialisations
with 80+ Tools
Case Studies and Live Projects
Digital Marketing Platform and Tools
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The New Learning Experience
Top 4 reasons why you should choose to do a Digital Marketing Course from MICA?
MICA’s digital marketing course is a legacy program, equipping you with relevant skills vital for navigating and succeeding in the ever-evolving digital landscape.
MICA’s digital marketing course is a legacy program, equipping you with relevant skills vital for navigating and succeeding in the ever-evolving digital landscape.
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Get certified by the best communication schools in the country. Learn from experienced faculty and seasoned professionals
Get certified by the best communication schools in the country. Learn from experienced faculty and seasoned professionals
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Dive into the core of digital marketing concepts by applying your learnings through hands-on projects and case studies.
Dive into the core of digital marketing concepts by applying your learnings through hands-on projects and case studies.
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Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more
Generate SEO-optimised content with ChatGPT
Gain insights into your social media analytics by using ChatGPT
Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more
Generate SEO-optimised content with ChatGPT
Gain insights into your social media analytics by using ChatGPT
Earn valuable credentials and recognition
Successfully finish every module to attain Advanced Certificate in Digital Marketing from MICA
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Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing institutes.
Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing institutes.
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Demonstrate your learnings in an immersive industry-relevant Capstone Project by applying your new digital marketing skills that will culminate your program learnings. Create an end-to-end integrated digital marketing strategy and set metrics to measure the performance of the campaign.
Demonstrate your learnings in an immersive industry-relevant Capstone Project by applying your new digital marketing skills that will culminate your program learnings. Create an end-to-end integrated digital marketing strategy and set metrics to measure the performance of the campaign.
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Complete all live projects in your track successfully and showcase your portfolio of badges, easily shareable across LinkedIn, Naukri, etc. Sample projects listed below:
Google Ads Live Project
Facebook Ads Live Project
SEO Audit Live Project
Web Analytics Live Project; among others
Complete all live projects in your track successfully and showcase your portfolio of badges, easily shareable across LinkedIn, Naukri, etc. Sample projects listed below:
Google Ads Live Project
Facebook Ads Live Project
SEO Audit Live Project
Web Analytics Live Project; among others
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Validate your expertise with Meta Blueprint Certification. Choose an exam and prepare to boost your resume, credibility and career. Sign up and take advantage of Meta Blueprint’s training workshops, led by Meta experts.
Choose from a wide array of domains to specialise in, including, Media Buying, Media Planning, Creative Strategy, and more.
Please note: These certifications are recommended by upGrad. On successful program completion, you would receive upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication.
Validate your expertise with Meta Blueprint Certification. Choose an exam and prepare to boost your resume, credibility and career. Sign up and take advantage of Meta Blueprint’s training workshops, led by Meta experts.
Choose from a wide array of domains to specialise in, including, Media Buying, Media Planning, Creative Strategy, and more.
Please note: These certifications are recommended by upGrad. On successful program completion, you would receive upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication.
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Validate your expertise with certifications from Hubspot. The course content offered by upGrad & MICA is exhaustive enough for you to clear their certification tests.
Learn the inbound methodology and the flywheel as a core part of any inbound business.
Get an overview of how to become an effective content marketer.
Make your resume stand out with accreditations from top brands.
Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
Validate your expertise with certifications from Hubspot. The course content offered by upGrad & MICA is exhaustive enough for you to clear their certification tests.
Learn the inbound methodology and the flywheel as a core part of any inbound business.
Get an overview of how to become an effective content marketer.
Make your resume stand out with accreditations from top brands.
Please note: These certifications are recommended by upGrad and are not included in the course. Speak to our admissions team to know more.
Learn on an AI-powered & personalised platform with best-in-class
content, live sessions & mentoring from leading industry experts.
Whom will you learn from?
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Professor MICA
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
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MICA Profile 
Adjunct Faculty & Senior Advisor MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
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LinkedIn Profile 
Associate Dean and Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
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LinkedIn Profile 
Professor MICA
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
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Linkedin Profile
Adjunct Faculty, MICA
A senior industry leader in the domains of media in a career spanning over 20 years. He chose to become a facilitator and guide for students.
A senior industry leader in the domains of media in a career spanning over 20 years. He chose to become a facilitator and guide for students.
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Linkedin Profile
Business Head, Danone
Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storytelling.
Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storytelling.
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LinkedIn Profile 
Director Digital Marketing, Zenoti
Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 countries.
Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 countries.
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LinkedIn Profile 
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Founder and Managing Director, Infidigit
Kaushal is the Founder of Infidigit-an agency focused on SEO, ASO & CRO. He is a columnist @ YourStory & other publications.
Kaushal is the Founder of Infidigit-an agency focused on SEO, ASO & CRO. He is a columnist @ YourStory & other publications.
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LinkedIn Profile 
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Marketing Communication, Apple
Scripting the Apple story for the next billion customers.
Scripting the Apple story for the next billion customers.
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Linkedin Profile
Chief Marketing and Revenue Officer Ola Electric
A marketer and business growth leader with a fine balance between traditional and modern-day marketing, revenue management, business strategy and growth, and 12 years of rich experience across e-commerce, food tech, mobility, education, content and healthcare.
A marketer and business growth leader with a fine balance between traditional and modern-day marketing, revenue management, business strategy and growth, and 12 years of rich experience across e-commerce, food tech, mobility, education, content and healthcare.
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MICA Profile 
Head of Search Marketing, APAC, Google
Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).
Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).
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LinkedIn Profile 
Professor of Marketing Cambridge University
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
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LinkedIn Profile 
CMO, Razorpay
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
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LinkedIn Profile 
Product Marketing Consultant, The Digital Lalp
Professional with over 20 years of strong leadership & management experience working with FMCG, retail, fashion & luxury brands.
Professional with over 20 years of strong leadership & management experience working with FMCG, retail, fashion & luxury brands.
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LinkedIn Profile 
Director Marketing, Skillopedia
Digital Marketing Consultant, Virtual Chief Marketing Officer. Worked with brands like Twitter, Tata Group & Mahindra. Faculty at IIM Bangalore.
Digital Marketing Consultant, Virtual Chief Marketing Officer. Worked with brands like Twitter, Tata Group & Mahindra. Faculty at IIM Bangalore.
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LinkedIn Profile 
Chief Digital Officer, Wavemaker
He has assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey.
He has assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey.
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LinkedIn Profile 
CEO, Markedu
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
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LinkedIn Profile 
Founder, Avocado Tree digital
Digital Strategy Consultant to consumer brands, publicly listed & pre-IPO COS & Government. Occasional speaker.
Digital Strategy Consultant to consumer brands, publicly listed & pre-IPO COS & Government. Occasional speaker.
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LinkedIn Profile 
Managing Director (India), Location Bank
Dhaval Doshi is a business leader who comes with 16+ years of experience with vast experience in digital marketing, e-commerce and entrepreneurship.
Dhaval Doshi is a business leader who comes with 16+ years of experience with vast experience in digital marketing, e-commerce and entrepreneurship.
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LinkedIn Profile 
Head of Brand, Even
Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.
Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.
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LinkedIn Profile 
Business Director, PureTech Digital
Kedar Kulkarni is the Business Director for Growth Marketing and Web Analytics at Puretech Digital, one of India’s foremost independent digital agencies.
Kedar Kulkarni is the Business Director for Growth Marketing and Web Analytics at Puretech Digital, one of India’s foremost independent digital agencies.
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LinkedIn Profile What will you learn?
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects.
3 Weeks
1 Assignment
4 Weeks 7 Assignments 10 Weeks 3 Assignments 3 Weeks 1 Assignment 3 Weeks 1 Assignment
Customise your learning
Select the specialization(s) that aligns with your interests and career goals.
5 Weeks 2 Assignments 5 Weeks 2 Assignments 5 Weeks 2 Assignments 5 Weeks 2 Assignments 5 Weeks 2 Assignments
Learn by Doing
Projects & Case Studies From MICA & UpGrad
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.Experience how Star Sports used Digital Marketing to get 50 billion impressions for their Mauka Mauka campaign during Cricket World Cup 2015.
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.Experience how Star Sports used Digital Marketing to get 50 billion impressions for their Mauka Mauka campaign during Cricket World Cup 2015.
Devise the information architecture and wireframe for the global website of Bajaj.
Learners get to create and propose information architecture and the corresponding wireframe for Bajaj’s global website.
Devise the information architecture and wireframe for the global website of Bajaj.
Learners get to create and propose information architecture and the corresponding wireframe for Bajaj’s global website.
Understand the different parameters involved in building a website pertaining to multiple target groups and geographies
Understand the different parameters involved in building a website pertaining to multiple target groups and geographies
Learn how to set up a search engine marketing campaign on Google Ads through this case study
Learn how to set up a search engine marketing campaign on Google Ads through this case study
Run a 5 day Google Ad campaign to drive relevant traffic to a website
Run a 5 day Google Ad campaign to drive relevant traffic to a website
Learn how Amazon used content marketing to build out their affiliate marketing program
Learn how Amazon used content marketing to build out their affiliate marketing program
This case study explains the application of on-page and off-page SEO. Infidigit leveraged SEO to improve its website rankings resulting in increased organic visits on its site by 20x and organic leads for itself by 16x within a span of 1 year.
This case study explains the application of on-page and off-page SEO. Infidigit leveraged SEO to improve its website rankings resulting in increased organic visits on its site by 20x and organic leads for itself by 16x within a span of 1 year.
Cult.Fit, was created with the aim to keep its users fit and healthy through a holistic range of offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Its app enables you to #BeBetterEveryDay with a click from the comfort of your home. This case study is about how Cult.Fit crossed certain roadblocks to come to be known as the brand that it is, while it was formerly known as Cure.Fit.
Cult.Fit, was created with the aim to keep its users fit and healthy through a holistic range of offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Its app enables you to #BeBetterEveryDay with a click from the comfort of your home. This case study is about how Cult.Fit crossed certain roadblocks to come to be known as the brand that it is, while it was formerly known as Cure.Fit.
How will upGrad support you?
Access the various career development support services offered by
upGrad to help you achieve your professional goals.
Learn more about successful career transitions in this program
Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching.
Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey.
Get personalised career landscaping from experts to chart out the best opportunities.
Support in polishing your hard skills and soft skills for interview preparation.
Our Learners Work At
How to apply for Advanced Certificate in Digital Marketing and Communication Program?
There are 3 simple steps in the Admission Process which are detailed below:
Apply by filling a simple application form
Apply by filling a simple application form
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Candidates will be shortlisted based on the application submitted
Candidates will be shortlisted based on the application submitted
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An offer letter will be rolled out to select few candidates. Secure your seat by paying the admission fee.
An offer letter will be rolled out to select few candidates. Secure your seat by paying the admission fee.
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*More details under the referral policy under Support Section
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